Media kit and brand assets
This media kit contains mainly brand assets: logo, colours, and typography. Please use the information provided here for any collaboration purposes.
Main logo
Colours
There are three main colour variations of the logo, depending on the background colour.
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Use on any white or light coloured backgrounds
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Use on any dark coloured, brand blue, or image backgrounds
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Use on the brand orange background, or placed next to other monotone logos
Justification/ orientation
There are two main justifications of the logo, depending on the situation and layout.
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Primary logo; for letterhead, posters, website, and all other left-justified situations
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Used alongside other centred logos (e.g. from collaboration partners)
Clearance
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This is the minimum clearance for the logo, and this space is measured with the 'o' in 'Kingston Beats'.
Partnership
Please follow our logo guidelines when aligning our logo with the partner's. The partner's logo should go left of ours, with a gap of at least 32px in between.
How not to treat the logo
Don't add shapes around it. Use a different variation when necessary.
Don't let it touch the boundaries; always leave enough clearance.
Don't change its colours.
Don't rotate it.
Don't change its dimensions/ ratio.
Don't try to recreate it.
Welcome Hongkongers logo
Colours & variation
Welcome Hongkongers is a sub brand for any events that are supported or funded by the Mayor of London's Welcome Hongkongers funding.
Please only use this logo when the event is a 'Welcome Hongkongers' event. There is no need to add the main Kingston Beats logo.
There are three main colour variations of the logo, depending on the background colour. The rules are the same as the ones for the main logo.
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Use on any white or light coloured or image backgrounds
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Use on any dark coloured, brand blue, or image backgrounds
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Use on the brand orange background, or alongside other monotone white logos.
Clearance, partnership, & logo treatment
These rules for the Welcome Hongkongers logo should follow the same guidelines as seen in the main logo section.
Our colours
Primary brand colours
Orange
#FF891D
Dark blue
#012169
Orange and blue are our main brand colours, while white and dark grey are widely used as well.
What not to do with our colours
Using blue text on orange
Please do not use dark blue as text on an orange background. Though it is acceptable to use a dark blue button on an orange background, and vice versa.